Bids are hereby invited for the following: Provision of media buying services to the FSCA. The purpose of this bid is to appoint a contractor to provide Media Buying services to the FSCA for a period 3 years. Scope of work: Specific activities include: • Applying best methodologies to gain insights about financial customers, including but not limited to latest demographic and psychographic data, market research findings, and consumer and small business trends; • Identifying preferred media platforms to promote the FSCA and its financial education initiatives in the most efficient and effective way, and to optimize engagement across these platforms; This includes, but is not limited to: • Developing Media Buying strategies for FSCA media campaigns, based on the FSCA’s communication and financial education strategies. Both strategies will be provided to the successful bidder to enable that bidder to oversee Media Buying across appropriate national, regional and community media channels (Above and Below the Line) on behalf of the FSCA; • Managing the corresponding production process in relation to the design of artwork, photography, videography, copywriting, or radio recordings, Desk Top Publishing and formatting for placement of that content on identified media platforms; • The contractor will be required to present a detailed proposal encompassing the above requirements, including a schedule of activities related to media buying for the FSCA, indicating timelines to deliver the requirements listed above; • The contractor will be required to implement the media buying strategy via an implementation plan as required; • The contractor will be required to provide detailed reports on the implementation outcomes of each media platform bought. The report must include, but will not be limited to audience reached, effectiveness of messages, social media engagements and narrative analysis of success factors per platform. (Offerte №87944876it)